“Print In Fashion” may actually be worth your money.
Even though I disagree with the first 100 words written in the book I think it stands out as a great book to own for anyone who wants to understand how the print industry and the fashion business collide. Most books on prints in fashion are irrelevant long before they ever go to print. When I am designing prints for the fashion industry we work one and a half years ahead of the season. So you can imagine that a book that takes a year to publish is already two and a half years behind current trends by the time it hits the shelves. So I have trained myself not to waste my money on those books and you should too. BUT then I found this book by Marnie Fogg while I was in NYC . There is actually a great bit of discussion with designers about hand printing, fabric manipulation as well as digital printing. As a screen printer I was pleasantly surprised to see interviews with textile and print designers as well as clothing designers. There are some really great images of prints being made the process, the equipment and the inspiration.
The books also speaks with a number of great designers that use prints in their work like Marni or Matthew Williamson. The book delves into the kinds of prints you see in fashion; animal, abstract or nature, etc. (my least favorite part of the book- mostly because the same information is in EVERY textile book you read).
In the end, I have reread the book a few times and referenced it more than that. So it’’s a good indication to me that it was worth buying. Some of the books in my library have hardly opened since I bought them. If you are a textile or print designer or a screen printer looking for more information on the print in fashion world then this book is a must for your library.
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